3 Qualities of a Great Landing Page
Alexander Falossi
Last Update 3 ปีที่แล้ว
Now let’s talk about 3 qualities that make landing pages effective.
1. Singular Focus
This is the heart of your BluePagePro landing page. We built your page to convert and connect.
With a singular focus — and a die-hard discipline of saying no to navigation options — landing pages drive higher conversion rates and better results for businesses running ads.
So before you create a landing page, you should have a clear answer to the following question: why are we building this landing page, and what is the ONE GOAL that it’s going to accomplish?
When you ask this question to yourself, think about your needs and your target market. Do you want to promote an amazing irresistible offer from your video? Do you want to focus on your financing options? Do you want to offer a Virtual Proposal or Estimate? These are the capabilities you will have now on your BluePagePro landing page. We can help you determine what will connect best with your perfect qualified homeowner.
2. Compelling Copy
To a large degree, a landing page lives or dies based on how compelling its sales copy is.
Design matters, too — but it’s the words that sell. (ps: and your video)
To understand what type of sales copy you should use, you must understand your landing page’s goal.
Are you trying to sell a high-ticket service? Giving away a free resource to grow your email list? Hosting an upcoming webinar? Wanting to get people on the phone?
This makes a huge difference.
Simple offers with the right copy can make a homeowner say YES.
3. Eye-Catching CTA
It might seem petty, but there’s quite a bit of evidence that CTAs that stand out on the landing page drive more conversions than CTAs that are easily missed.
A Quick Note About Improving Conversion Rate
We have added a few other tools to the BluePagesPro to help conversions increase. Tools like LIVE CHAT which helps meet those visitors that do not like to fill out forms. And, TrueReview, this tool is amazing because it showcases authentic 4-5 star reviews and feedback from past customers. The Proposal Tools and Virtual Estimators are also amazing value adds that can be installed into a BluePagePro listing.
Once you have decided what call to action, offer and direction you would like to go, we will build out your page to spec. Keep in mind, we can also adjust Call To Actions, Videos, Pictures, Tools on your page. We are here to serve you.
Conclusion
You should now have a clear understanding of the difference between landing pages and homepages, when to use each, and how to engineer them so that they effectively serve their different purposes.
From here, it’s just a matter of building your BluePagePro page, driving traffic, running tests, and measuring results — the typical marketing go-around.
Along the way, you’ll learn more specifically what works for your business. Of course, we can help.
And that’s when things get exciting.
Cheers to your success!